Knowledge Base/Getting started

Introduction to edocr.com

edocr support team
posted this on January 23, 2010 08:49

Increased Visibility

By publishing documents on edocr.com, Organisations can significantly increase their visibility on the Internet.

edocr.com provides a compelling environment for organisations to increase visibility to their businesses, and products and services on the Internet. edocr.com is a Software-as-a-Service that provides a publishing, distribution and interactivity platform for documents/pdfs. 

Once published/uploaded to edocr.com, edocr.com displays the documents in a highly interactive environment. The document is presented in flash with ability to zoom in and out, scroll up and down, download, print and display in full screen for ease of reading.

Distribution of your document can commence immediately upon automatic processing and display by anyone including the publisher. The document link can be distributed to a list of email addresses which removes the necessity to email large documents. Setting your twitter details for auto-tweeting, guarantees further traffic to your document [this functionality is currently not available due to changes at Twitter]. By bookmarking to over 300 social networks, the attention to your document can be significantly increased as you open your document for viral marketing.

Prospects can interact with the publisher via private messaging or simply selecting "write to publisher" button. Anyone including the publisher can link or embed documents as a thumbnail or flash document on their website, blog or e-newsletter. Interactions extend to commenting, rating and adding your own tags for ease of finding.

Document Share

At a simplest level, edocr.com is referred to as "YouTube for documents" as we provide a similar interactivity platform to YouTube, but for documents. edocr.com is also referred to as a Document Sharing site, but we prefer to use the terms "document publishing, distribution and interactivity platform", which reflects the functionality provided by edocr.com.

Built-in Search Engine Optimisation

Many organisations build edocr.com into their Search Engine Optimisation (SEO) strategy. Publishing to edocr.com means increasing the chance of your organisation be found on key search engines such as Google, Bing and Yahoo! through your documents. Key to this success is your document title. Make sure the title represents document content and sufficiently descriptive for search engines to index your document. You may also want to edit the document page to add a hyperlink to your website to drive traffic from edocr.com to your site.

Emerging Applications

Visibility: The built-in document statistics display the number of views each document had without having to crawl through server logs. Leads tab shows a list of users who have accessed your document. 

Return on Investment

Almost all organisations worldwide produce documents for external use irrespective of whether they are a Small-to-Medium Business (SMB) or a multinational. Some of these documents are produced for sales and marketing (e.g. brochures, case studies, white papers, press releases and articles) whilst others are produced for operational (user manuals, data sheets, certificates and guidelines) and reporting purposes (financial reports and statements, business reviews, and safety and environmental policies).

Having produced these documents at a significant cost, organisations fail to achieve an acceptable return on investment due to lack of compelling distribution channels available to them. Such channels are limited to corporate website, e-mails, post or hand out at meetings and conferences. In the case of e-mails and post, recipients are already known to the organisation. Meetings and conferences are attended by a small number of individuals. What channels are available to reach out to those who are not known by the organisation? Almost none, other than the corporate website, which in almost all cases do not cater for an organisation’s complete inventory of public non-sensitive documents as websites have never been designed to hold large number of documents.

On the other hand, edocr.com ensures that any document uploaded, works hard as possible ensuring higher return on investment.

edocr.com provides a highly interactivity environment for publishing and distributing an organisation’s public documents across the Internet. Once uploaded to edocr.com, both the organisation as well as the growing edocr community and visitors who come across the documents start to distribute to friends and colleagues as well as to the world’s most popular social networks such as Linkedin, Facebook and Twitter. At the same time, Google and other search engines ensure that the documents are found easily, giving the organisation significant global market place, which they could not reach out through their document inventory in the past.

Note: Term "organisations" is used to mean companies, both for profit and not-for-profit; public sector; any other form of a collective such as communities; and individuals. Term "publisher" means the person who upload documents to edocr.com