Forums/Applications
Lead Generation
edocr support team
posted this on January 21, 2010 10:02
We are currently developing functionality to release detailed statistics we collect on your documents. What information would you like to see when drilling a particular document, in detailed view and overview? Shown below is current detailed view of a document page
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How do you propose to solicit consent? An 'optin box' that comes up before the person is allowed to view the document?
Peter, We can provide all user profile fields, which will include almost all data requests above. email addresses will only be released where consent is given. You will be able to lock down documents if email consent is not given by the consumer.
If I am receiving a sales lead then I want two things. First, I want enough information to accurately identify the lead and second, I'd like an indication of the quality of the lead. If someone has downloaded several of my documents on a particular subject this would seem to indicate that they have a higher interest level to someone that only downloads one document. We use Salesforce to manage our entire sales process. During a campaign I can see who has opened my email, when they last opened it and how many times it was opened. We use these stats as a crude indication of who to call first. It would be useful to get similar stats from an eDocr generated lead.
As an advocate of Salesforce, I would like to see the lead presented to me directly in my Salesforce instance. At a minimum, I would want Name, Job Title, Company, Contact telephone, email address, doc(s) downloaded and a quality score based on the stats discussed above. Items that would be optional are Company Address and Web site. We have integrated our Salesforce instance with LinkedIn and OneSource so that we can (semi-)automatically enrich the lead with detail from those databases if that might be of use to you.
Martin, in terms of IP address, we may not go any further at this stage to capture too much information about the IP other than simply to state IP address. We are building our own IP address table just to identify the host. As this is a manual process, we do not really want to emphasis too much, instead keen to get many visitors to register as users!
But what does the IP address tell the user? You can use the IP address to look up what country and even town the user is located in. You can also lookup the IP owner which could give you a company name.
It is worth noting though that the geographic data obtained from an IP address can be inaccurate, all depends on how user ISP allocates IP addresses.
Martin, We are capturing IP address. "Anonymous" will be replaced by IP address.
Have a think about replicating the data that Google Analytics captures. Demographic, geographic and technical data could be useful when determining the effectiveness of a document in generating leads. An IP address can be used to discover a users physical location.
R, country and company are already available within the user profile where user is known. I can see the benefit in adding this information. email addresses will be given under separate view. Yes consent will be sought before releasing.
In terms of sales leads, email address would be useful but obviously they would have to give permission to be contacted. Other information: country, company, that sort of thing.
Is that what you meant? Hope this is helpful!
R
Question (through twitter): Hey Manoj - not sure I understand what you are asking me - can you explain further and I will try to help? R
Response: We are developing the ability for you to extract sales leads out of your documents on edocr.com. This is the first step in collecting leads. If you take a single row, you already see time of document view, where the traffic came from, who viewed the document. Superuser and hilstar101 are registered users of edocr.com. Ignore details column for the time being. Let me know if you need further clarification.